One of the biggest challenges facing a diary company like Per Annum is constant competition from digital calendars, planners, PDA's, and countless other next-generation products & services. With so many electronic options out there, you'd think that it would be nearly impossible for a paper diary to compete. But over the years, as these products have become more prevalent, we've found that people are still drawn to good old fashioned pen-and-paper planners for a variety of reasons -- whether they feel more comfortable writing things down in ink, are afraid of power outages/failures, or they just plain like it better.
With that in mind, I'd like to present some comments we've received from customers who have continued to use their City Diaries, either alongside or instead of an electronic device:
A.B. from San Francisco, a longtime Metropolitan Diary user, says, "Even though I now use an iPhone & continue to use an Outlook calendar, I still prefer to have a physical calendar to track appointments. I like having a physical record of appointmens for personal historical purposes."
Erin M. from Brooklyn agrees: "For personal items, I prefer the paper method."
Michelle from Brooklyn takes it a step further: "It gives me a record -- at my fingertips -- of what I've done every day and night for the past several years. It doesn't beep, crash, or need to be recharged at night. I also think there is something charming about using paper."
David Patrick from Coppell, TX, offers a practical (and timely) reason for sticking with his City Diary: "You have to have a calendar with the year printed on it for the IRS, so I was able to very simply keep track of my mileage for auditions and gigs as well as non-receipt expenses. If I ever get audited, all I have to do is confidently deliver that year's paperwork and Diary to the IRS."
Lastly, Edward H. from Montvale, NJ, points out that "If you don't lose the diary, it will be around for a hundred years. Digital versions will not have the same longevity!"
Thanks to all our customers & fans for proving that the age of the written diary is not over yet! We believe there can be room in a person's life for both a Diary and a PDA... but if you can only choose one, we say there's nothing quite like pen and paper!